Directed by popular Telugu cinema-maker C V Kumar, latest south Indian movie ‘Project Z’ continued to showcase poor performance in the 2nd week. After earning average income in the opening week, the Tollywood offering faced massive drop in the public response in following week and experienced consequences of low occupancy in the cinema halls.
Featuring Lavanya Tripathi in leading role, the newly released Telugu movie took a slow start to its box office journey at Andhra Box Office. Releasing on average number of screens across the Telugu speaking state, the new south Indian celluloid reportedly garnered Rs 2.30 crore total box office collection in initial three days of its release.
Hitting few screens in the cinema halls located at Vikarabad and Vizag, the Tollywood film fetched poor response from the audiences. Failing to attract a major chunk of film-watchers in these regions, the movie reported very less number of footfalls in the theatres situated at these locations.
The movie received normal welcome in the cinema halls and theatres present in Vijaywada. Managing to drag a moderate number of cinema-watchers abiding in this popular city of Andhra Pradesh state, the movie registered satisfactory business in initial days of its release. The Tollywood movie witnessed steady decline in the audiences’ response in this city.
Hyderabad is the city where the movie’s business reportedly experienced a minor culmination in the business grossed at Andhra Box Office. ‘Project Z’ film attracted a good number of film-watchers in the capital city of newly formed Telangana state. Grabbing the attention of sufficient number of audiences in this mega-city, the film earned satisfactory monetary profit in one week.
Though the film fetched an expected response from the audiences in Hyderabad, it could not continue to gain similar kind of response in the cinema halls and multiplexes situated in Madurai, Guntur and Karimnagar. Failing to impress the audiences inhabiting in these regions, the movie collected poor earnings.
Apart from hitting the screens in Telugu speaking state, the movie was released in Tamil Nadu which is the nearby state of Andhra Pradesh. Releasing on a moderate number of screens in Chennai, the Telugu-language cinema caught attention of an average number of movie-watchers.
Succeeded in attaining a sufficient response in various mega cities in southern part of the country, C V Kumar’s latest directorial venture didn’t manage to captivate a huge mob residing in Nizamabad and Ongole. The film released at numerous theatres situated in these regions, but failed to fascinate the movie-lovers dwelling there.
However, the Telugu celluloid faced stagnant response from the people who love to watch cinemas in theatres located at Warangal and Ceded. Although public response received by the celluloid was average in thess areas, the film could not perform well at Indian box office. The Telugu language flick witnessed similar condition in Suryapet and struggled hard to earn the predicted monetary profit.
The action thriller movie showcased average performance in domestic arena. Releasing on very less number of screens in overseas, the Tollywood movie gained poor response from the cinema-lovers in foreign countries. Competing with new Hollywood films, the Telugu film did not succeed in earning a huge income in international market.